We're in business to do right by dogs.

OUR DOGMA

1. Dogs are the best.
2. Your dog probably deserves a treat.
3. Adding a dog to (almost) any situation makes it better.
4. Human society as we know it wouldn't exist without dogs.
5. See point #2
6. “There’s nothing truer in this world than the love of a good dog.” –Mira Grant
   
7. All dogs are good dogs.
8. "Lie with dogs, get fleas? No. Lie to dogs, I'll bite your face off." –Churro
   
9. Dogs (and their humans) deserve less fake and more real.
10. Stick your nose where it doesn't belong. You might find something fun.